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What’s Worth – What’s Not

INTRODUCTION

ABC LTD, an Auto company, based in UK, operates three businesses – Automobile Rescue & Recovery, Auto Sales and Part Bus Rentals. It has more than £300,000 of Turnover in FY 12-13.

BUSINESS CONCERNS

The Promoter had been intermixing cash generated from one business into another. As a result, he was unable to identify which of his three businesses was most profitable. Due to Funds diversion, he was constantly faced with cash shortage. He had defaulted on Tax payouts, salaries and dues to vendors. All his time was spent in running three businesses with no time left for managing them well.

Major Concerns Identified

what's worth what's not

SOLUTION

Cash Flows were projected for each of the businesses and diversion of funds was identified. We re-constructed the P&Ls of all three businesses and identified the weak spots. The Legacy business (Auto Recovery) was the most steady one and the Sales business was the most cash consuming business (due to huge slow moving inventory) to retain. The Party Bus business was most profitable but was not marketed enough. We did secondary market research for each of the businesses to determine future outlook.

Accordingly, we recommended to retain Auto recovery & Party Bus business and sell Auto Sales business. Strategy for increasing Sales of Party Bus Business was chalked out and implemented. The Cash Cow business of Auto Recovery was redesigned to run in automated mode.  Auto Sales Business was decided to be sold out in whole or parts.

KEY RESULTS

Zero cash shortfall was observed in the following six months in the Auto recovery business
The Party Bus business grew by two folds in six months due to online/offline promotional strategies
62% of the inventory of the Auto Sales business was sold at market rates. Rest was liquidated via a “SALE”
Cash Flow Projection model to keep a track of upcoming outflows and expected inflows
Promoter could now spare time for strategizing his business and was free from day to day management

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